When one thinks of global gambling hubs, Africa might not immediately come to mind. However, in recent years, the continent has seen a surge in the popularity of gambling, with its market evolving at a swift pace.

Contrary to some perceptions, African nations are rapidly debunking myths of limited resources and technological setbacks. In reality, 70% of the continent’s population now enjoys access to high-speed mobile internet, with this percentage growing steadily. This access has led to an increase in online casinos and sports betting. While land-based casinos are slightly less popular, they still draw a significant number of patrons.

Features of the African Gambling Market

Compared to its European and American counterparts, Africa’s gambling market is relatively nascent. As a result, many African nations have ambiguous regulations governing gambling activities. However, the majority of regions permit various forms of gambling, with only a few countries implementing strict bans.

Key players in the African gambling scene include South Africa, Nigeria, and Kenya. To better understand the dynamics of the African gambling market, let’s delve into the specifics of these nations.

South Africa legalized gambling in 1994, ushered in by the dawn of a new democratic regime. Today, each of its nine provinces boasts a commission responsible for overseeing and regulating gambling activities within its jurisdiction.

In South Africa, permitted gambling outlets are somewhat restricted, encompassing land-based casinos, the national lottery, and bookmakers that facilitate bets on sports and horse racing. Notably, online casinos remain prohibited.

Features of the African Gambling Market

The national lottery occupies the top spot in the hierarchy of gambling preferences in South Africa. It’s the most favored by the locals, followed closely by online sports betting and casinos.


Nigeria officially sanctioned gambling in 2004, placing it under the oversight of the National Lottery Regulatory Commission. The Nigerian gambling scene is bifurcated into legal and illegal categories. While offline and online casinos, lotteries, and sports betting are permitted, certain games, including roulette and craps, are off the table.

Nigeria stands as the second-largest gambling market in Africa, a status attributed to its sizable population of nearly 200 million and its accommodating legislative framework.

Of all the gambling activities in Nigeria, sports betting holds the crown. The Nigerian populace exhibits a fervent passion for European football. For many, it’s not just about watching and supporting their beloved teams, but also wagering on match outcomes to potentially earn from their predictions.


Kenya’s gambling landscape mirrors that of Nigeria. However, its progression is a tad more measured, largely due to its smaller populace of 47 million. Another factor hampering its growth is the inconsistent quality of internet coverage throughout the nation.

Features of the African Gambling Market

While most gambling forms have received a legal nod in Kenya, online ventures haven’t penetrated deeply, primarily due to infrastructural limitations. Yet, when it comes to favored gambling activities, betting on European football leads the pack, aligning with Nigerian preferences.

Development Prospects

Industry specialists predict a flourishing trajectory for the African gambling sector. The increasing ubiquity of mobile internet is poised to amplify the user base for online casinos and digital sports betting platforms.

As this industry balloons in size and speed, it presents an opportunity for governments. They can refine and enhance their regulatory frameworks, aiming for clarity and efficiency, to foster a more streamlined and secure gambling environment.